CategorySocial Media

Giving Good Grid: Do you need the Instagram grid look to succeed?

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I do love a good Instagram grid pattern. It wasn’t something that I’ve always loved, at first I thought it was all a bit too much. A bit pretentious maybe? I mean, I know Instagram is all about lovely pictures but applying the same filter to every photo, taking pics of things with the same colour highlights, tweaking another chic flatlay, it all seemed a bit… Fast forward to...

Being a Buffer Ambassador – the next step on my Buffer journey

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**Full disclosure – I have received payment for writing this blog. I will be wearing a pair of Buffer socks with pride, in exchange for a few words about how and why I use Buffer! A fair swap I feel. And part of my growing SaaS sock collection alongside my MailChimp socks.** Beginning my Buffer journey I remember when I first heard about Buffer. I was at an event listening to a talk about...

Don’t do as I do, do as I say: Learn from my top social media mistakes

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I think it goes without saying that when something is your area of expertise, that doesn’t mean you have it all sorted. So, with some trepidation, I will admit I’ve made my share of social media mistakes. Although I work on strategy for startups and SMEs across content, social media, SEO and marketing, I’m sure that my own set up lacks a few of the ingredients I talk to clients...

Why do we need someone to do social media? Isn’t it just all common sense?

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When I first started out freelancing I organised coffees with some of my friends who I knew worked in the kind of industries and sectors I was interested in. I felt a bit nervous and thought that just having a chat with some people I already knew about something work-related would be a good place to start. And it was. I met up with a friend of mine who is a CTO. He was really encouraging, stating...

What Did You Buy From Instagram Today?

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I’ve always loved this picture explaining social media through the medium of doughnuts. As you can see it is a little out of date – FourSquare has since pivoted its business model – but I’ve often thought that adding ‘doughnut eating’ as a skill on LinkedIn is a sure fire winner! For a long time Instagram was, to me, just a load of vintage/filtered pictures. It...

2017: My Year of Video

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Late in December I saw that my online friend and all-round nice guy Paul Thomson had challenged himself to do #365daysofvideo in 2017. His aim is to record video of some kind every day in 2017. My first thought on this was — eek! That’s a lot of video! But as with the best ideas, after that it got me thinking. I’ve recently launched my own video podcast; Follow Me: Social Media Perspectives and I...

6 Practical Tips for Your Very First Video Podcast (With a Guest)

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In the last two weeks I’ve recorded my first video podcast and vlog. Here are 6 things that I learnt. I wanted to pass them on here so you don’t end up with outtakes like this — although to be fair I’ve warmed to the outtakes since I recorded them. 1. What Can Everyone See Behind You? I recorded my first video where I have all my video calls — from my dining room table with the window behind me...

Follow Me: Social Media Perspectives — Episode 1 with Kat Loughrey

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I’m so pleased to share my new video podcast with you all. I’m always having such great conversations with people about social and content. I find new stories and perspectives so refreshing and inspiring so I’ve started my own podcast to capture them. Follow Me: Social Media Perspectives will feature a different guest each time to share their insights into their niche, how they create content...

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