CategorySocial Media

Being a Buffer Ambassador – the next step on my Buffer journey

B

**Full disclosure – I have received payment for writing this blog. I will be wearing a pair of Buffer socks with pride, in exchange for a few words about how and why I use Buffer! A fair swap I feel. And part of my growing SaaS sock collection alongside my MailChimp socks.** Beginning my Buffer journey I remember when I first heard about Buffer. I was at an event listening to a talk about...

Don’t do as I do, do as I say: Learn from my top social media mistakes

D

I think it goes without saying that when something is your area of expertise, that doesn’t mean you have it all sorted. So, with some trepidation, I will admit I’ve made my share of social media mistakes. Although I work on strategy for startups and SMEs across content, social media, SEO and marketing, I’m sure that my own set up lacks a few of the ingredients I talk to clients...

Why do we need someone to do social media? Isn’t it just all common sense?

W

When I first started out freelancing I organised coffees with some of my friends who I knew worked in the kind of industries and sectors I was interested in. I felt a bit nervous and thought that just having a chat with some people I already knew about something work-related would be a good place to start. And it was. I met up with a friend of mine who is a CTO. He was really encouraging, stating...

What Did You Buy From Instagram Today?

W

I’ve always loved this picture explaining social media through the medium of doughnuts. As you can see it is a little out of date – FourSquare has since pivoted its business model – but I’ve often thought that adding ‘doughnut eating’ as a skill on LinkedIn is a sure fire winner! For a long time Instagram was, to me, just a load of vintage/filtered pictures. It...

2017: My Year of Video

2

Late in December I saw that my online friend and all-round nice guy Paul Thomson had challenged himself to do #365daysofvideo in 2017. His aim is to record video of some kind every day in 2017. My first thought on this was — eek! That’s a lot of video! But as with the best ideas, after that it got me thinking. I’ve recently launched my own video podcast; Follow Me: Social Media Perspectives and I...

6 Practical Tips for Your Very First Video Podcast (With a Guest)

6

In the last two weeks I’ve recorded my first video podcast and vlog. Here are 6 things that I learnt. I wanted to pass them on here so you don’t end up with outtakes like this — although to be fair I’ve warmed to the outtakes since I recorded them. 1. What Can Everyone See Behind You? I recorded my first video where I have all my video calls — from my dining room table with the window behind me...

Follow Me: Social Media Perspectives — Episode 1 with Kat Loughrey

F

I’m so pleased to share my new video podcast with you all. I’m always having such great conversations with people about social and content. I find new stories and perspectives so refreshing and inspiring so I’ve started my own podcast to capture them. Follow Me: Social Media Perspectives will feature a different guest each time to share their insights into their niche, how they create content...

Find me on social here: